Concept Design

Ensure your investment in custom software development yields returns 

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Why Concept Design?

Concept Design is a low expense method to de-risk custom software development projects. 

  • clearly define your target users and validate their needs and your value proposition;
  • understand the competitive landscape or alternatives to your solution before investing; and
  • use these insights to design the right solution and understand the investment required to develop your custom software.

Ultimately, Concept Design is a viable solution to get the right custom software in front of your users in a cost-effective manner.

Our Step-by-step approach to Concept Design

Strategise

Delve into the strategic detail of your target users, their needs and your measurable organisational objectives so that you invest in the right custom software solution.

Validate

Ensure your strategy represents a clear opportunity that can scale with discovery research and analysis of the landscape.

Prototype

From value proposition to solution - test a prototype with your target users before overspending on the wrong custom software.

Design

Use your validated prototype as the basis for further design of the interface and the architecture for your custom software.

Plan

We estimate the cost of your custom software development project so that you know what you need to invest to build the right custom software that will deliver the returns you need.

Concept Design inside your project scope

Concept Design

4 – 6 weeks

Custom software development

4 – 6 months

Technical support & maintenance

Continuous

Custom software development

Continuous

Ready to start your Concept Design?

Speak to us

Mitigate the risk of your investment

Developing custom software is an exciting opportunity that could lead to substantial business growth. To build successful software it’s crucial to understand and mitigate these 4 risks:

  • Value risk: Will users find your software valuable enough to use? Will customers pay for your app? Read more
  • Usability risk: Will users be able to figure out how to use your software?  Most usability issues can be eliminated before writing a single line of code.  Read more.
  • Technical feasibility risk:  Can software engineer develop your software with the time, money and technology available? Read more.
  • Viability risk: Can the chosen solution work for the various parts of your organisation? Read more.

Concept Design services

Validated solution strategy

UX and UI design

Design prints

Software architecture design

Service Design

Codebase evaluation

Validated
solution
strategy

No code
clickable
prototype

Software
architecture
design
Project plan
with budget
estimate

Collaboration principles

Don’t reinvent the wheel 

Integrate with existing 
fit-for-purpose systems

Big vision, scalable small steps  

Know what you’re working
towards and take incremental
steps so you can learn quickly

Continuously improve

Build quickly, measure
implementation success and
always improve with latest tech
Find out more

The Future.

Some of our happy clients

All
Aerospace & Aviation
Agriculture
Automotive & Transportation
Banking & Financial Services
Construction & Real Estate
Consumer Goods
Education & Training
Energy & Utilities
Entertainment & Leisure
Environmental
FMCG
Government & NGO
Healthcare & Pharmaceutical
HR, Recruitment & Labour
Manufacturing
Legal
Machinery & Equipment
Marketing, Advertising, Media & Publishing
Oil, Gas & Mining
Research
Retail
Security & Defence
Sport & Fitness
Supply Chain & Logistics
Telecoms & ICT
Travel & Tourism
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